70 / 100
Nordic Window Cleaning has something most service businesses spend years trying to build: a flawless reputation. A perfect 5.0-star rating across 58 reviews — every single one five stars — with the owner personally named in multiple reviews. Andrew Burns has built genuine trust in the Twin Cities market through consistent quality and responsiveness. Customers mention him by name, praise his communication, and call out fair pricing unprompted.
What's holding the score at 70 is untapped growth infrastructure: a wasted "Service establishment" category slot, no Facebook presence despite home service buyers in the Midwest relying heavily on Facebook recommendations, no YouTube or TikTok for a business with naturally visual content, and 82 photos that lack before/after organization. The review foundation is elite — the marketing channels need to catch up.
| Category | Score | Assessment |
|---|---|---|
| GBP Optimization | 7 / 10 | Verified, strong 723-char description, 9 services listed, 20 service areas configured. Loses points: only 2 categories ("Service establishment" wastes a slot), no Facebook or YouTube/TikTok. |
| Review Volume & Velocity | 8 / 10 | 58 reviews, perfect 5.0 rating, 100% five-star. Strong foundation. Need 5+/month pace and responses to every review to stay competitive. |
| Review Quality | 9 / 10 | 100% five-star. Recurring themes: price fairness, attention to detail, professionalism, communication. Zero negative reviews to manage. |
| Website | 7 / 10 | Professional site at nordicwindowcleaningmn.com, clear service area. Not scored deeply without full crawl. |
| Social Presence | 4 / 10 | Instagram only. Missing Facebook (30% of service leads come from Facebook in home services). No YouTube/TikTok despite visual nature of window cleaning. |
| Local Citations | 5 / 10 | Unknown without deeper scan. Placeholder score pending citation audit. |
| Photos | 7 / 10 | 82 photos is solid. Window cleaning is visual. Push to 150+ with before/after pairs for maximum conversion impact. |
| Service Menu | 8 / 10 | 9 services listed including niche offerings (solar panels, Christmas lighting). Missing: price hints and service descriptions. |
| Posts Activity | 6 / 10 | Has Google Posts but unknown cadence. Should be 2-3 posts/month minimum. |
| Response Rate | 9 / 10 | Owner responds consistently. Andrew mentioned by name in multiple reviews — very strong personal trust signal. |
Not a single review below five stars. Statistically rare for any service business with 50+ reviews. Signals exceptional, consistent service delivery.
Multiple customers call Andrew out by name — a rare trust signal that tells Google and prospective customers this is a real person who stands behind the work.
Solar panels, Christmas lighting, and track cleaning alongside core window cleaning. These niche services create additional search entry points that broader competitors miss.
The entire Minneapolis-Saint Paul metro is covered. Google knows exactly where Nordic operates — a critical local ranking factor many competitors neglect.
Using 96% of the 750-character limit. Includes licensing, insurance, service list, and clear CTA. Most competitors leave this blank or use a single sentence.
| Priority | Issue | Impact |
|---|---|---|
| Critical | Only 2 GBP categories — wasted "Service establishment" slot | "Service establishment" is a generic, unsearchable term. Replace with Gutter cleaning service and Pressure washing service to match actual offerings. |
| High | No Facebook presence | 30% of service leads in home services come through Facebook. Nordic is invisible on the platform where Twin Cities homeowners ask for referrals. |
| High | 82 photos with no before/after organization | Window cleaning before/after pairs are conversion gold. Structured before/after uploads would dramatically increase profile engagement. |
| Medium | Instagram not driving reviews | Periodic "leave us a review" CTAs would convert social followers into review volume. |
| Medium | No YouTube or TikTok | Window cleaning is one of the most satisfying visual content niches on short-form video. Zero presence on platforms built for this content. |
| Low | Service descriptions missing | 9 services listed but none have descriptions. Adding 1-2 sentences per service helps Google's keyword matching. |
| Field | Current Value | Status |
|---|---|---|
| Business Name | Nordic Window Cleaning | Good — service keyword in name |
| Owner | Andrew Burns | Named by customers in reviews — strong personal trust signal |
| Phone | (651) 755-5671 | Configured |
| Website | nordicwindowcleaningmn.com | Present |
| Service Area | 20 areas in Minneapolis-Saint Paul metro | Fully configured — excellent coverage |
| Verification | VERIFIED | Confirmed |
| Description | "Nordic Window Cleaning – Professional Window Cleaning in the Twin Cities..." (723 / 750 chars) | Strong — 96% of limit used, includes credentials, services, CTA |
| Primary Category | Window cleaning service | Correct — highest-intent category |
| Additional Categories | Service establishment | Wasted slot — replace with Gutter cleaning service + Pressure washing service |
| Hours | 7 days/week | Excellent — full week availability |
| Photos (Total) | 82 | Solid — push to 150+ with before/after pairs |
| Services Menu | 9 services listed | Present but missing descriptions and price hints |
| Google Posts | Active | Has posts — target 2-3/month cadence |
| Attributes | Language assistance: English, LGBTQ+ friendly | Configured |
| Social Media | Instagram: @nordicwindowcleaningmn | Instagram only — missing Facebook, YouTube/TikTok |
| CID | 1162716878089421229 | Confirmed |
| # | Service | Status |
|---|---|---|
| 1 | Interior & exterior window cleaning | Listed — needs description |
| 2 | Glass & mirror cleaning | Listed — needs description |
| 3 | Gutter cleaning | Listed — needs description |
| 4 | Rooftop/skylight cleaning | Listed — needs description |
| 5 | Window washing | Listed — needs description |
| 6 | Screen Cleaning | Listed — needs description |
| 7 | Track Cleaning | Listed — needs description |
| 8 | Solar Panels | Listed — needs description |
| 9 | Christmas Lighting | Listed — needs description |
"Nordic Window Cleaning is the best! SO impressed by the customer service, efficiency and cleaning the windows. Will definitely have them back."— Sandy Cedergren, 5 stars
"Andrew was prompt, professional and my windows sparkle! I definitely recommend his services and will use him again."— Jean Grossman, 5 stars
"Andrew did a great job on our windows and cleaning the leaf's off our roof. Highly recommend Nordic Window Cleaning."— Rick Kleinbaum, 5 stars
Share this with customers to make leaving a review one tap:
https://search.google.com/local/writereview?placeid=ChIJxW1HfRn0HkcRrQHfHNfMIhA
Ordered by impact / effort ratio. Critical items completable in one afternoon via the Google Business Profile dashboard.
GBP dashboard → Info → Category → Edit additional categories. Remove "Service establishment" — no customer searches that term. Add: Gutter cleaning service (customers already mention gutter cleaning in reviews) and Pressure washing service (expands search surface to adjacent queries in the Twin Cities market).
Home service buyers in the Midwest rely heavily on Facebook for recommendations. An estimated 30% of service leads in home services originate from Facebook. Post 3x per week: before/after photos, customer testimonials (screenshot reviews), seasonal tips. Link the Facebook page to GBP once created.
82 photos is a solid count but lacks structure. Take one photo before cleaning and one after for each job — upload directly to GBP under the "Exterior" category. Before/after pairs convert browsers into callers because they let the customer see the result before picking up the phone. Target: 10 pairs this week, 2-3 pairs per job ongoing. Push total count toward 150+.
Window cleaning is one of the highest-performing visual content niches on short-form video. Satisfying transformation clips routinely get hundreds of thousands of views organically. Prop a phone up during one job per week and record 60 seconds of a window going from dirty to spotless. No editing needed — raw transformation clips perform best in this niche.
Adding 1-2 sentences per service helps Google's keyword matching and gives customers more information before calling. Examples: "Interior & exterior window cleaning: Professional streak-free cleaning for all window types. Fully insured." / "Solar Panels: Safe, professional cleaning using deionized water to restore energy output without streaking."
Andrew already responds consistently — the next level is mentioning the specific service performed and the customer's city in each response. Example: "Thanks Sandy! Glad the window cleaning made such a difference at your home in [city]. We appreciate you trusting Nordic." This creates additional keyword signals for Google and shows prospective customers the owner is actively engaged.
Send a direct Google review link via text immediately after completing a job. Message template: "Hi [Name], glad your windows are sparkling! If you're happy with the work, a Google review helps our small business a ton: [link]." One sentence, no mention of stars.
Review link: https://search.google.com/local/writereview?placeid=ChIJxW1HfRn0HkcRrQHfHNfMIhA
Spring (March–May): spring window cleaning specials with before/after. Summer (June–Aug): solar panel cleaning, skylights. Fall (Sep–Nov): gutter cleaning / ice dam prevention. Winter (Dec–Feb): Christmas lighting installs. Target 2-3 posts/month. Posts with photos increase profile views and appear in Maps results.
| # | Action | Time | Impact | Priority |
|---|---|---|---|---|
| 1 | Add "Gutter cleaning service" + "Pressure washing service" categories, remove "Service establishment" | 3 min | Critical | Critical |
| 2 | Create Facebook Business Page — post 3x/week | 30 min + ongoing | High | High |
| 3 | Shoot 10 before/after photo pairs, upload to GBP | 5 min/job | High | High |
| 4 | Set up TikTok/YouTube — one 60-second video/week | 30 min + 5 min/vid | Medium-High | High |
| 5 | Add 1-2 sentence descriptions to all 9 services | 20 min | Medium | Medium |
| 6 | Respond to 100% of reviews within 24 hours, mention service + city | 2 min/review | Medium | Medium |
| 7 | Ask every customer for review at job completion — goal 5+/month | 1 min/job | High | Medium |
| 8 | Seasonal Google Posts — 2-3/month cadence | 10 min/post | Medium | Medium |